Perseverance & How to Develop It
Artist book by Jenny Perlin
Published by Navado Press, Berlin, 2006
This book takes the reader on a journey through obsession, the drive for success, 1915 self-help tricks, and demonstrations at the Ford Motor Company. It isJenny Perlin’s Perseverance & How to Develop It, a 16mm film inspired by a slim volume of the same title. Perlin proposes that in the United States there is a historical and cultural cycle of hard work driven by the desire to succeed, a subsequent emotional collapse, and the use of self-help or medication, enabling the return to work. The cycle continues to this very day. The publication contains an essay, film stills, interviews with the film’s main characters and excerpts from the book that started it all, Besser’s 1915 best-seller Perseverance: How to Develop It.
Available for purchase at the following locations.
- Printed Matter, New York
- 192 Books, New York
- Unnameable Books, Brooklyn, NY
- Annet Gelink Gallery, Amsterdam
- Galerie M+R Fricke, Berlin
- Amherst Books, Amherst, Massachusetts
- Navado Press

The film Perseverance & How to Develop It (2003) >>
Information on Navado Press, Berlin >>